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Contents
PR/PF - Macy's Thanksgiving Day Parade
PR - Halloween Success
PR/PF - In School
PR/PF - Power of Youth
PF - AOA Album
PR/PF - International
PF - Pop & Press
SB - New Hires

Saban Brands Makes an Impact at Macy's Thanksgiving Day Parade

Saban Brands Make an Impact at Macy's Thanksgiving Day Parade
Saban Brands was a huge force at the 85th Annual Macy's Thanksgiving Day Parade! The parade was seen by over three million people live from the streets of New York and televised to more than 50 million viewers. Julius, Paul Frank's iconic character, not only made his debut appearance but was tied as the largest balloon in the parade. The Power Rangers were not left out of the fun as they blasted onto the parade route and saved the day rescuing Al Roker from the evil moogers. Take a look at the heroic efforts of the Power Rangers.

Saban Brands Make an Impact at Macy's Thanksgiving Day Parade

Paul Frank's iconic character, Julius could not wait for his debut at the Macy's Thanksgiving Day Parade. Earlier this month he held a test inflation and flight to prep for the big day. What a sight!

Saban Brands Make an Impact at Macy's Thanksgiving Day Parade

Julius had a blast at the Macy's Studio Day where he introduced his balloon and explained the science behind his big day to interested fans.

Julius's Big Day at the Macy's Thanksgiving Day Parade

Saban Brands Make an Impact at Macy's Thanksgiving Day Parade

In Times Square Julius soared through the streets and waved "HI" to his buddies below.

Power Rangers Power Up the Macy's Thanksgiving Day Parade

Saban Brands Make an Impact at Macy's Thanksgiving Day Parade

Saban Brands Make an Impact at Macy's Thanksgiving Day Parade

Go Go Turkey! The Power Rangers stormed the streets of New York, bringing excitement and energy to the parade route.


Power Rangers Powered Through Halloween

Power Rangers Samurai led this year's Halloween craze! Go Go Halloween!

The staggering success of the Power Rangers Halloween costumes is a testament to the growing popularity of the brand. This Halloween marks the first since Saban Brands re-acquired the Power Rangers, and the fan base is stronger than ever. Boys and girls alike were flocking to stores in search of their favorite Ranger costumes, parents were even turning to eBay and other online shopping sites to secure the must-have costume of the season.

The Halloween buzz was built, in part, by the multi-platform national Halloween safety campaign this October featuring the Power Rangers Samurai. The Power Rangers Halloween safety campaign was designed to reach parents and children at schools, in theaters, online, and at home to provide trick-or-treating safety guidelines. The Power Rangers also participated in a satellite media tour which garnered attention in markets across the nation including Las Vegas, NV and Sacramento, CA.

The Power Rangers Halloween campaign was a huge success. This article from AOL Kids which reached more than 400,000 people reminds kids to be safe when out trick or treating, directing them to check out the cool Power Rangers Samurai website for safety tips and Ranger fun. This is proof of the powerful reach of the campaign!

And, as a result of all the Power Rangers Samurai Halloween success, the site traffic to Powerrangers.com doubled!











In School 360 Boards Activation

All October long, the Samurai Rangers powered up over 5,000 elementary schools across the country with in school 6' x 4' wall boards. These boards, which reached over 48 million students, provided kids with tips on how to keep their Halloween safe when out trick or treating.

Here is a picture of the 360 board at Potters Road Elementary in New York.



In November, Julius rocketed into schools with educational boards dedicated to Julius' Big Day! The Paul Frank board shares with kids the scientific facts on how the Julius balloon will fly during the Macy's Thanksgiving Day parade.

Check out Julius as he takes flight in the halls of Yadkinville Elementary in North Carolina.




The Power Rangers And Paul Frank Celebrate The Power Of Youth!





Rico doesn't need his Modern Family at the Power of Youth event. He came stylin' all on his own.




He may have arrived without Two and a Half Men, but Angus Turner Jones is workin' it with Julius.



On Saturday, Oct. 22, the renowned Hollywood trade publication, Variety, held their 5th annual Power Of Youth event on the Paramount Studios lot. Variety's Power Of Youth initiative celebrates top young talent and their dedication to philanthropic and humanitarian causes. The event was packed with young stars there to encourage the industry and their fans to get involved and give back. The Power Rangers and Paul Frank were right in the middle of all of the action, and thrilled to be a part of the philanthropic fun.

This year's honorees included Darren Criss ("Glee"), Angus T. Jones ("Two And A Half Men"), Bailee Madison (Brothers, "Wizards of Waverly Place"), Chloe Moretz (500 Days of Summer, Diary of a Wimpy Kid), Hayden Panettiere ("Heroes," "Amanda Knox: Murder On Trial In Italy") Rico Rodriguez ("Modern Family") and Hailee Steinfeld (True Grit).

The Power Rangers were a smash hit - performing in front of the main stage, taking pictures with fans and demonstrating their new video game for the Nintendo Wii, brought to you by Namco Bandai. Attendees were also treated to ping-pong on a Paul Frank-branded table, a Julius mask creation station and free popcorn. Celebrities stopped by both booths all day to hang out with some of their favorite brands.




Saban Brands Releases "Paul Frank Academy of Awesome Compilation" Album

Listen up! Fans of Paul Frank now have a completely new way to enjoy the brand. Saban Brands announced the release of the "Paul Frank Academy of Awesome Compilation," a collection of songs inspired by the avant-garde, modern aesthetic style of Paul Frank.

The compilation features rock artists from Los Angeles, New York City, Phoenix and Washington, D.C. that appeared on the Paul Frank "Academy of Awesome Mobile Tour 2011." The tour, which had more than 50 stops, allowed fans of all ages to engage in interactive experiences with Paul Frank this summer. It included some of the hottest entertainment venues and music festivals across the nation and featured performances from local bands. Fans can download the latest songs from bands such as Bad Lucy, The Mulhollands, and Adam Panic, as part of the compilation. The collection is available for download from iTunes and Amazon Music.

In addition, Saban Brands premiered music from the compilation during the 2011 Macy's Thanksgiving Day Parade, as a giant balloon of Julius the monkey, the lovable Paul Frank character, made its way through the parade route. The launch of this AWESOME album gives fans another way to jam with the Paul Frank brand.

Download on iTunes

Download on Amazon.com







Power Rangers Provide a Healthy Kick with New Juice Boxes

Power Rangers Samurai

Power Rangers Samurai


Kids have a new way to enjoy their favorite Power Rangers - Saban Brands, in partnership with licensee Genesis Juice, has introduced Red and Blue ranger juice boxes that will be available at Walmart locations nationwide, beginning in December. In addition to being a great tasting treat for kids, Power Rangers Juice Boxes are sure to be a crowd pleaser for parents - the juice is one of the healthiest on the market and is low in sugar and loaded with vitamins, minerals and nutrients.

Kids will be able to taste it for themselves when the Power Rangers van and the juices themselves make appearances across the U.S. over the coming months.


Saban Brands Teams Up With Walmart for Bentonville in Toyland

Last month, Walmart and Downtown Bentonville transformed the town square into a toyland where companies, including Saban Brands, offered a sneak peak of this year's hottest holiday toys sold in Walmart stores nationwide. Attendees not only became acquainted with the new toy line ups, but enjoyed a block party filled with live music, great food and lots of fun.

The Samurai Power Rangers brought their best to Bentonville, powering up the crowd and sharing some of the exciting new toys coming this season. Sharing and Caring of Benton Country was also on hand to receive donated toys from participating brands, including the Power Rangers. Go Go Bentonville!







Power Rangers Encourage Kids to Power Up and Get Active at Kids Expo in Paris, France




Bonjour! The Power Rangers traveled to Paris for Kids Expo, the four day-long fair in the "city of lights." The team participated in a work out training session with the French Federation of Gymnastics - encouraging kids to power up and get active. They also passed out Power Rangers masks and trading cards to more than 120,000 visitors - an awesome opportunity to meet their francophone friends!


Special Report: Taekwondo Star and 2012 Olympic Hopeful Shines with Power Rangers Samurai on Sky Sports News






Aaron Cook, Taekwondo star, 2012 Olympic hopeful and friend of Power Rangers Samurai was recently featured on Sky Sport News. The segment includes Aaron's mention of the Power Rangers as his reason for getting into martial arts, as well as video footage of him teaching kids some of his best moves while at the recent Power Rangers Martial Arts Academy event in London. The children in attendance at the Power Rangers Martial Arts Academy event participated in fun and engaging games and programs such as mask making and face painting.

Follow the link below to see the full piece that reached 2 million viewers!

Link to full piece (via YouSendIt)


The Power Rangers take Nickelodeon Land by Storm!

The Power Rangers pumped up the crowed while greeting visitors to Blackpool Pleasure Beach's Nickelodeon Land, a redeveloped and rebranded theme part that opened earlier this year. The event was a huge success with children and adults alike making a special visit the park to meet the Power Rangers. The Rangers were thrilled to meet their fans, hand out goody bags and capture a few photos while at Nickelodeon Land. Check out some of their favorite shots below.




This article from The Blackpool Gazette reached 22,074 local fans and features the Power Rangers awesome visit to Blackpool Pleasure Beach's Nickelodeon Land!





Power Rangers Wow MIPCOM Attendees with 3 New Television Specials



Top industry publication, The Licensing Book, highlighted the eventful year of Power Rangers Samurai and their electric presence at MIPCOM.


Saban Brands Shows Its Power at Brand Licensing Europe

Saban Brands was thrilled to travel to London this October for the premier licensing exhibition, Brand Licensing Europe (BLE). BLE, now in its 13th year, was attended by more than 6,000 retail buyers, licensees, consumer goods manufacturers, ad agencies and sales promotion professionals from over 60 countries.

Saban Brands has been powering up its international presence and could not be missed with one of the biggest booths on the showroom floor.






World Screen Magazine featured Saban Brands in their October coverage on Brand Licensing Europe (BLE). They shared insight into how Power Ranger Samurai and Paul Frank have managed to grow in an increasingly crowded marketplace. Go Go Samurai and Julius!


Paul Frank Pop And Press

Paul Frank

School Gear Featured in Twist Magazine

Check out Paul Frank's school gear featured in the September issue of Twist Magazine! Twist, a beauty and fashion source for teens, is offering their readers deals on their back-to-school favorites. What an awesome way for Julius to reach more than 200,000 of his closest friends!


Paul Frank Shades in Zooey

Paul Frank shades were featured in the September issue of Zooey Magazine. Zooey Magazine provides news and information for young women on fashion, entertainment, culture, the environment, and health and aims to inspire women to empower themselves through entertainment.





Parenting.com's Offspring Style Section

Skurvy gets skull-tastic! Everyone's favorite Ink'ed ear buds were featured front and center in the October edition of Parenting.com's offspring style section, reaching more than a half million parents whose kids love to rock the skull trend!

Pajamas in Bop Magazine

Bop Magazine featured Paul Frank pajamas in their roundup of the essentials for the perfect sleepover party. Chic and cute PJ's!





Lip Smackers in Redbook

Don't miss Paul Frank's Lip Smackers feature in the December issue of Redbook's Holiday Gift Guide. Redbook reaches a staggering 2,232,476 people monthly!

In Touch Magazine

Katherine Heigl's daughter Naleigh was recently featured in In Touch Weekly, which reaches over 1,500,000 readers monthly. Naleigh is pictured carrying her Julius Satchel while shopping with her mom in Los Angeles. Actress Katherine Heigle is best known for her various roles in Grey's Anatomy, Knocked Up and The Ugly Truth, among various others.




Saban Brands Continues to Expand Team



Executive Joshua Milton Brings More Than 15 Years of Experience in Online and Mobile Gaming to the Growing Digital Team

Joshua Milton has joined the Saban Brands team as Director of Digital Production. He will oversee the development of games, web, mobile, and online video for Saban Brands. Joshua has specialized in online and mobile gaming for more than 15 years, previously working with companies such as Disney, Electronic Arts and Universal Music Group. Most recently, he was the director of game production and operations at Sony Pictures Television, managing the digital and mobile game production for the popular "Wheel of Fortune" and "JEOPARDY!" properties. Joshua's work in digital and mobile gaming is unparalleled and Saban Brands is thrilled to have him join the team!


Los Angeles Local Ness Saban Joins Team as New Brands Coordinator

Ness Saban has joined Saban Brands as a Brands Coordinator. Ness attended Wesleyan University and The University of Southern California Film School, where he studied Critical Studies. Ness will contribute to the organization by supporting multiple business units including the executive office, operations, domestic and international licensing, marketing, digital, development & production and finance & accounting.





Saban Brands Welcomes New Assistant Manager, Product Development, Kay Oliver

Kay Oliver has joined the Saban Brands team as a new Assistant Manager of Product Development. Kay brings more than ten years of worldwide product development and licensing experience to Saban Brands. She previously worked in the entertainment industry at major motion picture and TV studios, including DreamWorks, Universal/MCA and KNBC-TV. Kay holds a BA in Communications from California State University, Fullerton and her MBA in Business Finance from the University of Phoenix and is currently completing her studies in Web and Graphic Development.

Heather Gordon Joins Saban Brands as New Accounting Manager

Heather Gordon brings over six years of accounting experience to Saban Brands from various companies within the entertainment industry and public accounting arena. Heather most recently worked for Disney Interactive Media Group where she supported their Third Party Licensing and Obligations, Mobile and Console teams. Prior to Disney, she worked for HBO within their International and Domestic TV Distributions teams. Heather earned a BS in Accounting with a minor in Spanish from Louisiana State University and is a licensed CPA.